How many ways are there to express your appreciation and show your customers you love 'em? That's up to you. Just as Paul Simon suggested that there are "50 ways to leave your lover," there are countless ways to show your sincerity to the relationship. Let's consider a few: a simple phone call, a note on their invoice or delivery box, a delivery of balloons, cookies, chocolates, a fruit basket, a lottery ticket, a corporate treat (logo'ed pens, hats, shirts, note pads, golf balls, etc.) a gift certificate for two at an upscale restaurant, a copy of this book, (yes, that was a pitch, I couldn't resist!) or any other publication or magazine, tickets to a sporting or community event, the list goes on. Highlight any that may have triggered some ideas to pursue with your customers. "We love you and appreciate your business" should show in your every deed, because business usually stays where it's appreciated.
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